I grew up in the Albertan prairie town of Wetaskiwin (population: ≈12,000), inspired by a famously bespectacled, mild-mannered reporter who left his own small town roots to report at The Daily Planet. Only my Metropolis of choice became New York City, where I earned my Master of Arts in journalism. I then reported for The Wall Street Journal and its monthly magazine, SmartMoney, where my investigation into financial companies with close ties to academic researchers garnered a Deadline Club award nomination.
Curious about life (even further) abroad and hungry for daily writing assignments, I pursued a reporter/editor role at The National newspaper in the United Arab Emirates just as the Arab Spring began and covered stories throughout the Middle East and North Africa. Since moving to Toronto and doubling down on digital storytelling, I've taught journalism and written for Inc.com, Entrepreneur.com and HuffPost.com, where I covered social entrepreneurship after joining and mentoring a team in the global Hult Prize competition. (President Bill Clinton announced we were among three winning teams from around 4,000 applicants, later citing us in his “case for optimism” cover story for TIME Magazine.)
More recently I helped launch WSJ.Money magazine and spent eight months reporting for The Wall Street Journal's “Waste Lands” series, which earned a Pulitzer Prize nomination. As deputy editor at OZY, I led the media start-up's 2016 presidential election campaign coverage and oversaw editorial to support the debut of our big ideas festival in Central Park (OZY Fest) as well as The Contenders, a TV series that aired on both PBS and the BBC and which featured Vice President Joe Biden and John McCain.
Now I'm a marketing creative lead at Shopify, where I've overseen teams of writers and video producers while closely collaborating with designers, content strategists, and web developers. I've led sprints to produce marketing creative around new products and services, including a business account built for independents (Shopify Balance) and a newsletter for business owners navigating COVID-19 (The Navigator). I've also written Shopify's first global economic impact report and copy to support our debut broadcast event for business owners.