I support the marketing team and co-chair the equity, diversity, and inclusion committee at SickKids Foundation — Canada’s largest charitable funder of child health research. I also vice-chair our board of directors at Community Foundations of Canada, a network of more than 200 foundations driving local solutions for national change.
My work across the non-profit, tech, education, and media sectors has appeared in transformational gift proposals, impact and endowment reports, strategic plans, newspapers, magazines, books, branded content, broadcast shows, televised and online news, live talkshows, a mini-doc, radio programs, university classrooms I've taught, a festival in Central Park where I oversaw editorial coverage, and an award-winning podcast where I've been the showrunner. My interest in film-based storytelling has evolved from covering Arab movies at TIFF and the (now defunct) Abu Dhabi Film Festival to supporting the board at Edmonton International Film Festival.
From New York City, the United Arab Emirates, and Silicon Valley, I helped manage global newsrooms of multimedia correspondents during tumultuous transitions such as the Arab Spring and 2016 U.S. presidential election (while reporting and editing from the field). In Toronto, I documented Shopify's growth into Canada's most valuable company and led or co-led its teams of content marketers, video producers, and content designers. Months into the COVID-19 pandemic, I pivoted from educating e-commerce entrepreneurs to advancing research and clinical care for paediatric health and well-being.
Through my occupational twists and turns, I've remained a writer at heart with curiosity as my compass. I've advocated for social change in Entrepreneur, Inc., Yahoo, and HuffPost, among other publications. My journalistic efforts included eight months freelance reporting for The Wall Street Journal's front-page “Waste Lands” series, which revisited the little-noticed aftermath of the U.S. nuclear-arms buildup and became a finalist for a Pulitzer Prize.